Client: A two-person graphic design studio in Brighton, UK

Challenge:
Despite great client feedback, their website wasn’t converting leads. Their messaging was vague, their visual brand hadn’t evolved in years, and they struggled to articulate what made them different.

Our Approach:
We kicked off with a Discovery Session to understand their values, client base, and ambitions. From there, we:

• Refined their niche positioning: “Brand design for bold, purpose-driven businesses.”

• Updated their tone of voice and web copy to be clear, confident, and personality-driven

• Rebranded their visual identity with a modern yet timeless look

• Oversaw the rebuild of their website in Squarespace and optimised for lead capture

Results:

• 60% increase in site traffic within 3 months

• Enquiry conversion rate doubled

• Renewed confidence led to pitching for bigger projects