Client: A 5-person business consultancy ready to move from freelance contracts to long-term retainers.

Challenge:
They lacked a cohesive brand story and needed a stronger market presence. Their services were solid, but the offering looked generic and fragmented.

Our Approach:
We ran a full brand strategy workshop to uncover their edge. From there, we:

• Crafted a new tagline, “Bold thinking. Principled delivery.”

• Repositioned their services into a simple value-led framework — helping clients understand exactly what they do, how they do it, and why it works.

• Wrote website and proposal copy that spoke directly to SME decision-makers

• Provided LinkedIn content templates and a lead generation playbook

Results:

• 3 new retained clients secured in 6 months

• 25% increase in proposal win rate

• Greater alignment across the team and confidence in pitching